— Your family has lived in the castle since the 1750s. Please tell us a bit about the history of the estate.
At the cardinal’s death, the property was taken over by our ancestors who were the biggest land owners of the province. In the late 1800s, our forefather thought that having a garden was even more original as a status symbol than a car: land to relax in rather than to work on. He therefore called the famous German botanist and landscape gardener Ludwig Winter who was working in Liguria, designing the very well-known gardens, today owned by the Government, of Villa Hanbury, La Mortola and Il Vallone del Sasso.”
— Le Marche Boutique Hotel
— What was the inspiration to turn your family home into a boutique hotel?
We realized that only by opening the doors of the property to the public we could make it live and prosper. At the same time it would help future generations appreciate and understand more culture, nature and art. We wanted to create a virtuous circle to safeguard culture in all its different forms.”
— Please tell us a bit about the facilities, the rooms and the bioenergetic areas in your beautiful historic gardens.
In our restaurant, we now have two young local chefs who are passionate about food and ancient recipes. They learned them from their grannies and improved them with a modern twist to suit our contemporary lifestyles.
The wellness area offers a few simple but healthy body and facial treatments. Natural elements such as honey, milk, chocolate and herbs are used to de-stress the body and mind.
Each of the 11 hotel suites is different in colours, size and antique family furnishings. They all have beautiful views of the estate and of our precious trees.”
— What would you describe to be the atmosphere at your boutique hotel?
I think it should be a sensorial experience: you can appreciate our local foods only if you visit the altar piece by Crivelli in the Cathedral of Ascoli; you can truly enjoy the beautiful hilly landscapes only if you taste the wines from the old farmer’s cellars, or you can really go crazy for the ‘caciotta’ cheese if you walk in the Sibillini Mountains.
It is hence not only about historic homes, art, food and wine but about a lifestyle close to simple, beautiful and genuine things. A kind of ‘Cultural - Slow - Time’ concept that can change the way people live their daily lives.”
— The hotel interior is furnished with antiques from your family. Please tell us a bit more about the rooms.
Having only 11 suites allowed us to create harmonious compositions both in the rooms and communal spaces through the choice of furniture, wall paper, paint and objects. For example, the ‘Winter’ suite is dedicated to Ludwig Winter, who slept here whilst creating the garden. The ‘Gigli’ suite is dedicated to the Tenor Beniamino Gigli, great friend of my grandparents, the ‘Orientale’ suite is full of objects collected by my ancestors and mother’s travels in Asia, and so on.
Everything in the estate reflects our passions for beauty, art and culture. Nothing is left unseen but all is highlighted with grace and great care, just like a family home.”
— Living room
— To you personally, what is so special about the hotel and the estate?
And we must not forget the importance of our staff. Some have been working with us for the past 20 years. We are really a big family. We strongly believe that people make a difference. Our staff helps guests understand the estate and territory, through their kindness, attention and special suggestions for a unique and relaxing stay.
The difference is also made by my parents. My mother Giulia, who curates both the interior and gardens with great passion and knowledge, inspired us to work hard and look after this ‘living monument’. My father Mario, who is an architect, looked after this estate for the past 50 years restoring it bit by bit with great love and care, accentuating its beauty with great respect.”